I have been thinking about cutting the amount of tax I need to pay. I finally decided that opening my own church was one of the best ways of achieving this goal. Picking a name was relatively easy: jordism wasn’t taken and due to the Scandinavian roots of the word ‘Jord’ a nice connection with mother earth was included for free (Jord is Swedish for Earth).

But before one can start a church you need a lot of followers. Luckily boingboing came to the rescue:

Carey Burtt’™s superb ‘œMind Control Made Easy or How to Become a Cult Leader’ (2000). It may be fun, but this is no comedy, it’™s more like a documentary. Cults thrive on our vulnerabilities, and a good demonstration of just how vulnerable we all are was given in a series of experiments conducted by social psychologist Solomon Asch in the 1950s.